I've spent over a decade planning events, and I've seen the same thing play out again and again: startup founders burning through their budgets on events that go nowhere.

I get it because I've been there. Back in 2019, I built and ran the executive dinner program at Autodesk that generated $800K in closed pipeline. It was rewarding, but I always felt called to start my own thing. After freelancing for a while, I kept seeing the same pattern: founders struggling to make events actually work for their business. That's why I started SFG Events in 2024.

My focus is on executive dinners. pecifically, helping B2B tech founders use them to close enterprise deals faster. I created the Signature Dinner Blueprint to cut through all the fluff and give founders a framework that actually drives revenue, not just nice conversations.

I've worked with companies like Autodesk, Apollo.io, and Winning by Design to turn their event strategy from a budget drain into a real growth channel. The secret? Creating the right environment where your prospects have authentic conversations with their peers, not just another sales pitch.

If you're a tech founder tired of events that don't move the needle, let's talk about turning your gatherings into actual deal-closing machines.